Former Chief Digital Officer of design house LVMH, Ian Rogers, will be joining as Chief Experience Officer at a France based digital asset security company- Ledger.
He will be taking care of user proficiency and consumer interaction and “accelerate” Ledger’s Business to consumer development. Moreover, He will be focusing on “reinventing the user experience” of Ledger’s products, according to a press release shared with InHODL.
Ian has worked at LMVH from the year 2015 and ware focusing on e-commerce strategy for lux brands and worked on implementing new technologies such as AI and big data.
LVMH Headquartered located in Paris, LVMH aka Louis Vuitton Moët Hennessy is a well known French multinational corporation and conglomerate specializing in luxury goods.
Prior to his role in LVMH, Ian Rogers had held roles with brands such as Sephora. 24Sas as well as Apple Music, Beats Music and Yahoo! Music. The executive remains in an advisory role for LVMH and sits on the board of Lyst.com. However now, whilst sharing his plans with regard to his new role, Rogers said in a statement:
I remember when you couldn’t simply say ‘go to my website. You had to first explain the concept of the internet. I remember when you couldn’t simply send someone a link to your new song. I love those moments when technology moves from science fiction to mainstream. Digital assets are standing on the verge of this move.
In addition to this, Rogers noted the “inevitable transformation” of technology and referred to the cryptocurrency “revolution” with regard to Ledger as well as the nascent digital assets industry.